S H I F T C L E A N
S H I F T C L E A N
When did car culture become commuter culture? Commuter culture embraces uniformity, safety, anonymity, reliability, and fuel economy. It doesn’t embrace the car as a personal statement. There’s a reason Audi’s current paint selection includes four different shades of gray.
How can we rebel against this invasion of family-bumper-sticker clad, dustcovered, crossover-driving, left-lane-blocking, stop-leaning-against-my-car beige-fest of commuting drones who treat their car like it’s just another household appliance? Simple. Create a better sense of pride in our cars by introducing a new class of car care.
Shift embodies the ambitions and passions of enthusiasts, but it also ignites the potential inside the commuting drones to help pass on and spread car culture.
This service is designed for vehicles that are in good condition, or previously detailed by Shift. A light re-freshening to ensure the exterior is glossy and protected and that the cleanliness and freshness of the interior is maintained.
Designed as a mild reconditioning service for vehicles that are in average condition. The paint is machine polished and the interior is shampooed and water extracted.
Designed as a heavy reconditioning service for vehicles that are in neglected condition. The finish is restored with multiple compounding and polishing steps before being protected and the interior is shampooed and water extracted.
Cost estimates are for reference only. All services are tailored to specific client needs.
Mobile service area includes Southeastern Wisconsin and Northern Illinois (Milwaukee/Chicago). Travel outside of this region will require an additional service fee.
The story of how I began detailing is similar to most. I have always been a car enthusiast. However, as a young designer and creative for an auto dealership early in my career, I had a unique interest and obsession with the detailing department. I was keenly aware of the elements in the shop requiring specific attention: management, personnel, equipment, chemicals and supplies.
There are many parallels between my design and detailing obsessions, and these parallels come in many forms. Both require a high level of precision, attention to detail, and most importantly, a love for the work and the chance to make something beautiful.
Detailing has always been more than cleaning cars. To me, it’s deeply meditative — therapeutic, even — a method of fighting stress and finding serenity. Shift exists to deliver a true experience. More specifically, a renewed sense of pride and passion of ownership within automobiles. My commitment to perfection should mirror my clients’ own exacting standards, and this brand will guarantee satisfaction toward those ends every time.